BECK LEE (Founder & Creative Director) Dubbed the “St. Jude of entertainment publicists” by the Huffington Post and described by NPR’s On the Media as “something of a marketing genius,” Beck Lee founded the marketing and public relations company Media Blitz in 1996.
In 2006, while continuing to generate national coverage for diverse companies in the U.S. and abroad, he began adding content creation and production to Media Blitz’s service range in response to dramatic changes in the media.
Among his accomplishments, he has been credited with playing a crucial role in the resurgence of Yiddish theatre in New York; legitimized long-form improvisation as a respected theatre genre in the eyes of the New York theatre media (with the Chicago-based TJ & Dave at Barrow Street Theatre); and added further legitimacy to interactive and immersive productions through his work with the long-running “Grandma Sylvia’s Funeral,” PopUp Theatrics, and 3-Legged Dog among others. From 2018 to 2022 Beck led the charge for Crooners Supper Club in Minneapolis, as their director of marketing. This fast-growing, three-stage music supper club is now a leading arts organization in a culturally rich and thriving city.
Among his accomplishments, he has been credited with playing a crucial role in the resurgence of Yiddish theatre in New York; legitimized long-form improvisation as a respected theatre genre in the eyes of the New York theatre media (with the Chicago-based TJ & Dave at Barrow Street Theatre); and added further legitimacy to interactive and immersive productions through his work with the long-running “Grandma Sylvia’s Funeral,” PopUp Theatrics, and 3-Legged Dog among others. From 2018 to 2022 Beck led the charge for Crooners Supper Club in Minneapolis, as their director of marketing. This fast-growing, three-stage music supper club is now a leading arts organization in a culturally rich and thriving city.
In film Beck represented for the Avignon-NY Film Festival as well as the German Film Service and Marketing, for which he served as its American marketing consultant. (During that time two consecutive Oscar nominees were released in the US — “Sophie Scholl: The Final Days,” and “The Lives of Others,” which won for Best Foreign Film in 2007.)
Now based in Minneapolis and New York, Beck is currently exploring new film and theatre opportunities, multicultural programming, and championing new alliances between cultural, social cause and education interests. The nonprofit he leads, the Cultural Fluency Initiative creates shared experiences that promote cross-group collaboration among people of different backgrounds and orientations.