Newly arrived in the Twin Cities in 2018, Beck began serving as marketing director for Crooners Supper Club, where he led a growing arts destination’s ambitions to reawaken the Midwest supper club experience for a new generation. Our tag line was “A Little Piece of Old-School Nightlife… in the 21st Century.”
Then, during COVID – as we boldly leveraged our lakeside location to develop unique, distance safe live-assembly venues for concerts — we crafted Crooners external messaging and designed and implemented a new audience experience model.
Four unique outdoor spaces were created in the first year of the pandemic – from a parking lot drive-in, to two tents combining table seating and drive-in, and an outdoor café with distance-safe seating.
In January 2021, after a mandatory statewide closure, Crooners opened indoors (before anyone else), implementing aggressive safety measures in order to keep customers safe. For most of that year live music venues in the Twin Cities and many restaurants remained closed.
Crooners was widely credited with being one of the only performance spaces in the US that managed to remain operational throughout the pandemic, keeping hundreds of Twin Cities musicians employed and thousands of audience members wholesomely engaged.
Our work dramatically transformed Crooners reputation and standing in the Twin Cities, where it continues to be a major entertainment destination to this day.