For more than ten years, Media Blitz has guided the communications campaigns of New Yiddish Rep (NYR), the daring producer of contemporary theater that has added several landmark productions to the Yiddish canon in recent years.
In 2013 NYR produced the widely acclaimed and groundbreaking Yiddish premiere of “Waiting for Godot.” The production, which toured internationally, was said to illuminate a classic of the modern theatre in new and unexpected ways.
In the fall of 2015, audiences of all backgrounds began to experience the American classic “Death of a Salesman” in the language that some are convinced reveals its deepest ethical, ethnic and social meanings.
In 2016, NYR made waves again, producing the first American revival in Yiddish in many decades of Sholem Asch’s shocking and ahead-of-its-time 1907 drama, “God of Vengeance.” The play, which was the basis of Paula Vogel’s “Indecent,” had back-to-back runs Off-Broadway at La MaMa and St. Clement’s.
And in 2023-24 New Yiddish Rep introduced the 33-year old Mikhl Yashinsky’s “The Gospel According to Chaim,” the first entirely original Yiddish drama to be produced professionally in New York in seven decades. The production, which The Forward called, “A giant leap for contemporary Yiddish culture!” featured a decidedly young and unorthodox cast.
The legacy of the Yiddish theater continues!