Our Heritage is a new Brooklyn-based nonprofit dedicated to preserving and adding to the rich legacy of Jewish culture in America in bold new ways.
The organization will support young artists and new work — in theater, music and fine arts especially – while also playing active roles in preservation, scholarship, and cultural advocacy.
Early stage activities will be supporting the production of an immersive Yiddish vaudeville comedy with music, “Seltzer Nights,” with a score by Josh Dolgin. The brainchild of Beck Lee, “Seltzer Nights” is packed with evocations of the New York’s Lower East Side in its immigrant heyday. It is currently in development in Minneapolis.
Our Heritage is also a cornerstone partner of a new initiative to create a museum of the Yiddish theater led by the Hebrew Actors Union Foundation. The Foundation is announcing a capital campaign to build this museum in a historic location in the old Second Avenue theater district.
Media Blitz has guided the brand development of Our Heritage, creating its website and marketing materials, articulating its mission, and making initial connections with numerous New York cultural leaders and institutions.